In a week when the Evening Boris sported the headline “Toxic London” it’s appropriate to explore Brand Toxicity.
When does a brand become toxic? What turns a brand from successful to shithouse?
Here are a few thoughts:
- When it treats its customers with disdain
- When it takes customers for granted
- When it mocks customers
- When it treats customers as lower forms of life
- When it is dishonest towards customers
- When it fails to adhere to standards expected of them such as openness and honesty
- When results and performances show continuing or declining levels of acceptability
Previous, current or ongoing good works rarely matter when a brand starts to turn toxic, as any headline writer will tell you.
Ask Gerald Ratner just how destructive to your brand becoming toxic can be. One supposed joke about his products wiped a high profile brand worth £500 million off the high streets. Why? Because Ratner mocked his customers.
Continue reading Brand Toxicity
Congratulations to Pakistan on their test and series win over England. Misbah-ul-Haq’s calm captaincy has helped unite and shape this Pakistan team into a cohesive and, more importantly consistent unit. It used to be said that the only thing that was consistent about Pakistan was that you were never sure which side would turn up. Perhaps that is changing, and about time.
The departure of Iajz Butt from the PCB could not have come soon enough. That he had never arrived there in the first place must be the wish of many more than just myself. With continued calm captaincy and leadership, provided that the retards are kept from positions of power and influence at the PCB, this Pakistan team could become a very very good side indeed.
Yates likes Mohammad Hafeez and Saeed Ajmal in particular and enjoys watching Umar Gul and Younis Khan too. Make no mistake, this series win is well deserved and a rocket up the backside of the England batting. So while Yates raises a mug of Darjeeling to Misbah and his team, the attention must now turn to the England batting.
Continue reading England: Frozen Against Spin?
Seems Yates is a bit cranky of late. Well too bad. My blog, I write what I like. There’s a lot of good things to write about and a couple of bad ones. It’s one of the bad ones that gets an airing tonight though.
Yates is getting pretty annoyed with the regular references to the overseas birthplaces of England players in reports. ESPNCricinfo’s report on the call up of Surrey’s Stuart Meaker being the latest example.
Meaker is yet another player to have been born in South Africa
Now Yates would expect tabloid crapola from the likes of the red tops and the Daily Heil (none of which Yates reads) but to see ESPNCricinfo going in for this is, quite frankly, extremely disappointing. It smacks of poor and lazy journalism. I expected better from ESPNCricinfo and Andrew McGlashan.
Continue reading Tabloid Crapola Spreading