Tag Archives: david saker

The Parable Of The Poor Director

Some years ago an organisation made a director level appointment.  There was the usual top brass bullshit and business buzzword bingo as part of the introductory PR spin.  Big things were clearly expected from this new director.

It wasn’t long before this director’s significant flaws came to the fore.  The first major decision made by this new director was based entirely on his own prejudices, refusing to present an honest justification and completely ignoring the existing excellent and continuing performance of the organisation.

Other decisions were also flawed, appointments made crucially so.  The organisation’s performance, brand and reputation were being damaged by a supposedly safe pair of hands.

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