In a week when the Evening Boris sported the headline “Toxic London” it’s appropriate to explore Brand Toxicity.
When does a brand become toxic? What turns a brand from successful to shithouse?
Here are a few thoughts:
- When it treats its customers with disdain
- When it takes customers for granted
- When it mocks customers
- When it treats customers as lower forms of life
- When it is dishonest towards customers
- When it fails to adhere to standards expected of them such as openness and honesty
- When results and performances show continuing or declining levels of acceptability
Previous, current or ongoing good works rarely matter when a brand starts to turn toxic, as any headline writer will tell you.
Ask Gerald Ratner just how destructive to your brand becoming toxic can be. One supposed joke about his products wiped a high profile brand worth £500 million off the high streets. Why? Because Ratner mocked his customers.
Continue reading Brand Toxicity
Dear Colin and Tom,
I don’t envy you the tasks you guys now face. You take up your roles at the ECB with the national governing body looking greedy, petty, obsessive, controlling, incompetent, mendacious, out of touch and snobbish. Most importantly the ECB has alienated a lot of people and smeared an imperial shedload of faeces on its brand over the course of 2014.
If it weren’t for Ched Evans the FA would look better than the ECB right now. That’s how bad things are.
Continue reading An Open Letter To Colin Graves And Tom Harrison
Saying The Wrong Thing: Paul Rupert Downton
People wonder what Yates’ beef is with Paul Rupert Downton and whether it’s personal. It isn’t personal. Even though his middle name is Rupert. Regular readers will know that any bad management and senior stupidity gets my ire. The ECB has excelled at both recently.
Yates is fundamentally opposed to Downton’s ditching of Kevin Pietersen, the bullshit reasons he’s used to justify this, his retention of David Saker and his refusal to do anything about the fast bowling coaching that ruins cricketers by interfering with talent and trying to make them fit one box.
Yates deeply resents being told that he is “outside cricket” purely for having opinions, expressing them and asking questions. Yates is nobody’s robot.
It bemuses Yates how a man who played only 30 tests, scoring 795 test runs can claim higher knowledge than one who has played over 100 tests and scored over 8000 test runs. Does working for a bank suddenly confer higher cricketing knowledge? If it does then why has Yates yet to see the Paul Downton cricket coaching manual?
Continue reading Saying The Wrong And Right Things
The cuts announced by the BBC have caused a lot of concern for those employed by the nation’s public service broadcaster. The Licence Fee is a unique way of funding, some argue it to be anachronistic and tax-like in these modern times but it supposedly serves to keep the BBC as a public service broadcaster.
The possibility that the BBC’s local radio stations are under threat from these cuts and a review exercise brings the unpleasant possibility that its excellent coverage of county cricket may fall under the axe. If that happens then I believe that the BBC will have completely lost the right to call itself a public service broadcaster and should lose the Licence Fee completely.
The BBC does a lot wrong. Paying Jonathan Ross obscene amounts of money to make knob gags being one. Not bidding for the rights to show test cricket on television is another. There are things that need to be changed at the BBC. However, it must be said that the BBC does at least a few things right. Its coverage of county cricket on the radio and over the internet is excellent.
Continue reading Save County Cricket From BBC Axe
Seems Yates is a bit cranky of late. Well too bad. My blog, I write what I like. There’s a lot of good things to write about and a couple of bad ones. It’s one of the bad ones that gets an airing tonight though.
Yates is getting pretty annoyed with the regular references to the overseas birthplaces of England players in reports. ESPNCricinfo’s report on the call up of Surrey’s Stuart Meaker being the latest example.
Meaker is yet another player to have been born in South Africa
Now Yates would expect tabloid crapola from the likes of the red tops and the Daily Heil (none of which Yates reads) but to see ESPNCricinfo going in for this is, quite frankly, extremely disappointing. It smacks of poor and lazy journalism. I expected better from ESPNCricinfo and Andrew McGlashan.
Continue reading Tabloid Crapola Spreading